As I write this, I have to confess that I am conflicted about how I feel when it comes to the matter I am going to share with you. Being a surgeon, and the head of a team of dedicated medical professionals, my job is only to help people get a new lease of life, no matter what their illness might be, and what toll it has taken on them.
At CODS, each one of us is committed to making our patients lead healthy, happy, pain-free lives, and in that process, give them and their families hope and redemption. To that end, over my long career, I have established best practices that meet the most exacting international standards. All material we share with you has been meticulously put together. Our doctors are among selected from the best in terms of qualification , dedication and experience, and have enormous reserves of compassion and knowledge, with which they interact with you.
None of this is easy to do and none of it has been done overnight. We have created or adopted and perfected each step, nuance and procedure with the greatest care, knowledge and have been qualified and certified appropriately by world approved bodies .
So it pains me to see other doctors and centres summarily lift our material, whether from our website, or social media platforms, or, even, the informational literature we share. I am not writing this to judge why someone plagiarises. That is not my concern.
I know that one is told imitation is the best form of flattery, but I find it difficult to be flattered in this case. Because it is one thing to copy a font, or steal a tag-line, or duplicate a colour scheme. It is another thing entirely to share a promise that one might find difficult to fulfill.
What I see happening with this kind of imitation really makes me very sad because it is dishonesty of the worst kind. To window-dress by using someone else’s hard work and then not deliver on any front is terrible in any situation, but especially when it comes to surgery.
Medical promises are only fulfilled by skill, precision and commitment. I am glad to say that I bring all three and more to the table, every single day. And I respect peers who do so, too. My skills, experience and expertise are intellectual property, which are protected and honed by tremendous amount of hard work I do and how it is represented to the world. This is my right, and it is not only being violated but also misused to violate the rights of others.
I am only committed to the health and well-being of my patient who trusts me, which can be harmed by making the wrong choice, because someone was misled. Believe me, I am witness to the horrific consequences of badly-done surgeries and ill-suited medical advice. It is tragic and unnecessary.
I am writing this blog to share my concerns with my community about this issue. It is a serious matter, which has to do with life and death.
There is just one key thing that I would like to say to those who plagiarise, and infringe on my intellectual property – a clear conscience is the best pillow. Becoming a surgeon takes enormous amounts of hard work, experience and commitment. No amount of similarity in tag lines, or brand colours, or literature can change that fact. I take comfort in this knowledge and in the point that, at the end of the day, I sleep well – when I get a chance to! – because I know that I am delivering on every promise I make to the beat of my ability.